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- <p>While doing some research for my American consumer culture class, I came across this <a href="https://hbr.org/2016/04/what-intel-needs-to-remember-about-marketing" target="_blank" rel="noopener noreferrer">Harvard Business Review article about Intel's marketing</a>. In it they quote intel and link to their source, <a href="https://www.intel.com/pressroom/intel_inside.htm" target="_blank" rel="noopener noreferrer">www.intel.com/pressroom/intel_inside.htm</a>.</p>
+ <p>While doing some research for my American consumer culture class, I came across this <a href="https://hbr.org/2016/04/what-intel-needs-to-remember-about-marketing" target="_blank" rel="noopener noreferrer">Harvard Business Review article about Intel's marketing</a>. In it they quote Intel and link to their source, <a href="https://www.intel.com/pressroom/intel_inside.htm" target="_blank" rel="noopener noreferrer">www.intel.com/pressroom/intel_inside.htm</a>.</p>
<p>This article was from 2016, and I'm accessing this link 9 years later. As I expected from the language on the quote, it was nowhere to be found on today's webpage (it felt particularly brand unsafe for 2016 or 2025). Wanting to see where it came from, and to see if that link would have even worked at the time of writing, I fired up <a href="https://web.archive.org" target="_blank" rel="noopener noreferrer">Archive.org</a>.</p>
<p>As expected, but also unfortunately, the link in 2016 redirected to something very similar to today's page. No sweeping claims relating Intel's own customers to car buyers reciting back processor speeds akin to knowing what engine configuration various cars have. This means even in the time, the source was misleading.</p>
<p>Traveling back in time further, the last date I could find with the quote in the article was from <a href="https://web.archive.org/web/20130220025650/http://www.intel.com/pressroom/intel_inside.htm" target="_blank" rel="noopener noreferrer">Febuary 20th, 2013</a>, right before the launch of Haswell (Intel 4th Generation Core i products for the layman).</p>
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